What to do about the cookie terror on the Internet?

2 min
 
Tags: Cookies Website advertising collect data Internet data hunter

Almost every Internet user quickly feels annoyed by the question of whether he should and would like to consent to cookies. Next year, there could already be a solution to this problem.

It would be just as ridiculous to walk into a store at the mall and have to sign a form before making a purchase. The customer would be asked whether he or she consents to camera surveillance and whether purchases may be saved at the cash register. In real life, citizens would not put up with that at all. On the Internet, people who are willing to shop are really annoyed by warning signs that are put up high and block the way to online shopping. On every website, the first thing you have to do is agree to the corresponding cookies. Otherwise, it is not possible to move forward. These waymarks are used by the respective websites to collect the users' data. If these cookies are agreed to, the advertising companies are happy about the data that is collected as a result. A typical data hunter in this area is Facebook. Nowadays, it is no longer difficult to predict various personality traits of a person. The data hunter is fed accordingly with the consent for the cookies.

Therefore, there is a new regulation so that every website operator must ask for permission to collect data via the cookies. In practice, the opposite was achieved, the citizens do not feel protected by it, but are annoyed. The banner is clicked away without being read.

Accept or block

Anyone who surfs the Internet quickly asks themselves how they should deal with these cookies in general. One also wonders whether they should be accepted or not. Basically, this data is automatically stored in the browser if no other settings are made. However, this is personal information from the websites that are clicked on. If you use a website more often, the more cookies and information you leave behind. If, for example, you look at a certain product in an online store, exactly the right advertisement for it follows shortly afterwards on another website.

Where are cookies used?

Cookies are used in very many different areas. This makes it possible, for example, to display personalized advertising specifically. Online solutions also work with such cookies for the respective current session. There is a great deal of online content that is generally based on the use of such cookies. Those who feel the need to do so, change the settings in the browser so that the cookies are completely ignored. For example, if they are third-party cookies, they can be blocked without any problems or concerns.

The only real hope for redemption is Section 26 of the Telecommunications Telemedia Privacy Act. This was passed in the summer and allows the introduction of independent sites that manage cookie settings. Instead of being harassed everywhere, citizens could set everything once on a website and then surf unmolested. Next summer, a corresponding regulation from the Ministry of Economics could be ready and the flood of banners could be stemmed.

Website without cookies

Nowadays there are hardly any websites that do without user data. Where no cookies are stored by users. Not for advertising purposes and certainly not in their own interest.
Swisscows the search engine is such a website that does not use cookies and does not store user data.