Using Facebook and Instagram ad-free with a subscription - what does that mean?

Facebook and Instagram are two of the most popular social networks in the world. Millions of people upload videos and photos every day, keep in touch with friends and family members, share content, comment and like. Both platforms are free to use as they are financed by advertising. The parent company Meta has now introduced a new subscription model that allows users to use both services completely without advertising.

New subscription model for Facebook and Instagram

Facebook and Instagram are platforms that are mainly financed by advertising. This means that users are constantly confronted with ads that are tailored to their personal data and activities. This advertising can be annoying, unwanted or even dangerous for many users, as it can affect their privacy, security and opinions.

By introducing a subscription model, Meta wants to give users of the platform more control and choice. With this model, users can use both services completely without advertising for a monthly fee. The subscription model is a reaction to the changed data protection situation in Europe, which is being dictated by the EU regulatory authorities and courts. These require Meta to obtain users' consent for the use of their data for advertising purposes and to offer them alternatives.

Benefits of the subscription model

Meta's subscription model has various advantages for users. A key advantage of using Facebook and Instagram without ads is the improvement of the user experience by reducing distraction. In addition, the company promises better protection of privacy, as users are no longer bombarded with personalized advertising. This is based on the analysis of personal data that Meta makes available to the advertising companies.

Pricing of the subscription model

As with any subscription model, there are not only advantages for users, but also a number of disadvantages. One of the main points of criticism is the price. Meta wants to charge a monthly fee in the EU of between €9.99 and €12.99 per month, depending on where the subscription is taken out. Anyone who buys the subscription on the web to use the platforms in the browser will be asked to pay €9.99 per month. Anyone who decides to take out the subscription via iOS or Android will have to fork out €12.99 per month. This higher price on the mobile platforms is due to the fees charged by Apple and Google when subscriptions are taken out via their app stores.

From March 1, 2024, an additional fee of six Euros per account per month on the web and eight Euros per account via iOS and Android will be charged if additional accounts are added to the Account Center. This could significantly increase the costs for users who operate multiple accounts.

Possible impairment of functionality

The ad-free version of Facebook and Instagram use may result in a restriction of functionality and content offerings, as some functions and content on the platforms are dependent on advertising or are provided by advertising partners. This may affect games, apps, videos or articles that are no longer available or accessible.

Conclusion: The subscription model of Facebook and Instagram is an interesting and innovative option for users who want to have more control over their data. Although the subscription model offers more control over the user experience, the costs and risks should be carefully weighed up before a decision is made in favor or against the subscription model.